John Murray

Providing public commentary for P2P.org on Web3 trends, institutional staking, crypto, and DeFi initiatives.

Exploration of P2P.org’s support for Lido’s new withdrawal queue mechanism. A series of three articles examines how the upgrade improves the stETH withdrawal experience, why it matters for users, and how P2P.org is contributing to smoother, more reliable exit flows on Ethereum.

Gated institutional research report examining idle assets across stablecoins, ETH staking, restaking, and unclaimed rewards. Led narrative framing and positioning for institutional audiences, with the asset deployed across BD workflows and campaign funnels to support long-cycle demand and strategic conversations.

I built and led P2P.org’s new webinar series from concept to execution, owning ideation, guest curation, creative direction, and live production. Each webinar was designed as a multi-channel content engine — repurposed into video shorts, thought-leadership clips, and co-marketing assets with featured guests to maximise reach and long-tail impact.

Content Director for the launch of Uranium.io, the first blockchain-based RWA uranium trading dApp (full FCA compliance).

Technical thought leadership article focused on overlooked validator risks and operational best practices. Framed complex infrastructure challenges into clear, actionable guidance for validators, operators, and protocol stakeholders.

Protocol-level infrastructure editorial communicating P2P.org’s role in advancing Solana’s MEV stack through production BAM validation. Positioned a complex network milestone within the broader context of Solana’s performance, decentralisation, and institutional readiness.

Gated data-driven executive report analysing the rapid shift toward on-chain corporate treasury management. The piece distilled complex market research into a clear narrative showing how companies are leaving huge annual staking rewards unrealized, and why networks like Ethereum and Solana now offer a structural advantage over passive Bitcoin holdings.

Product-led educational editorial created with Ledger to support ETH staking directly within Ledger Wallet. Designed to reduce user friction and support adoption through clear UX-focused guidance, technical accuracy, and partner co-marketing.

Partner-led editorial produced with the TON Foundation and TON Whales, focused on making TON staking accessible to a broad audience. Framed technical infrastructure and ecosystem context into clear, user-oriented content, supporting education, adoption, and partner co-marketing across the TON ecosystem.

Guest on a panel dedicated to exploring how to scale Ethereum's infrastructure layer. Presenting the viewpoints of institutional staking providers and, by extension, our clients, on the way forward for Ethereum's roadmap.

I created and led a P2P.org event-based video interview series, designed to maximise Web3 event ROI by capturing high-signal thought leadership on-site. Each interview feeds a broader distribution strategy across social, short-form video, and co-marketing channels, extending event impact well beyond the venue while positioning P2P.org at the centre of key infrastructure and staking narratives.

Content direction for the Square One website, a key initiative within the Polkadot/Substrate ecosystem aimed at empowering developers with resources, tools, and educational content.

I conceptualised the website and created the content, keeping to UI/UX best practices.

Editor-in-chief for the Tezos Spotlight blog—a content channel serving news and activity within the Tezos ecosystem. Managed a multi-organisation content team.

I built and led P2P.org’s new webinar series from concept to execution, owning ideation, guest curation, creative direction, and live production. Each webinar was designed as a multi-channel content engine — repurposed into video shorts, thought-leadership clips, and co-marketing assets with featured guests to maximise reach and long-tail impact.