John Murray

Providing public commentary for P2P.org on Web3 trends, institutional staking, crypto, and DeFi initiatives.

Created and authored P2P.org's weekly DeFi Dispatch — a market commentary series covering the moves, trends, and signals that matter across DeFi. Each edition distilled the week's developments into sharp, opinionated analysis for institutional stakeholders and crypto-native professionals, supported by custom branded video and creative assets.

The series became a brand-defining format, positioning P2P.org as a financial thought leader — not just a staking provider. Competitor Kiln Finance replicated the format within weeks, validating P2P.org was setting the editorial pace.

Content Director for the launch of Uranium.io, the first blockchain-based platform for fractional ownership and trading of physical uranium (U3O8), built on the Tezos blockchain with Archax custody and full FCA compliance.

Led content strategy, brand voice, website copy, and go-to-market messaging — translating a complex RWA commodity product into clear, investor-ready positioning.

The platform has since been featured in CoinTelegraph, Reuters, MarketWatch, CoinDesk, and Yahoo Finance, and listed on Gate.io, KuCoin, and MEXC.

Produced and executed a series of animated brand assets for P2P.org, run as evergreen paid and organic content across X and LinkedIn to reinforce key USPs — infrastructure reliability, multi-network coverage, and validator performance.

Individual posts reached up to 115.5K views. The broader visual content strategy contributed to 429% YoY LinkedIn impression growth, 30M social media reach, and 121.5% higher engagement than competitor average despite fewer followers.

I created and led a P2P.org event-based video interview series, designed to maximise Web3 event ROI by capturing high-signal thought leadership on-site. Each interview feeds a broader distribution strategy across social, short-form video, and co-marketing channels, extending event impact well beyond the venue while positioning P2P.org at the centre of key infrastructure and staking narratives.

Exploration of P2P.org’s support for Lido’s new withdrawal queue mechanism. A series of three articles examines how the upgrade improves the stETH withdrawal experience, why it matters for users, and how P2P.org is contributing to smoother, more reliable exit flows on Ethereum.

Gated institutional research report examining idle assets across stablecoins, ETH staking, restaking, and unclaimed rewards. Led narrative framing and positioning for institutional audiences, with the asset deployed across BD workflows and campaign funnels to support long-cycle demand and strategic conversations.

I built and led P2P.org’s new webinar series from concept to execution, owning ideation, guest curation, creative direction, and live production. Each webinar was designed as a multi-channel content engine — repurposed into video shorts, thought-leadership clips, and co-marketing assets with featured guests to maximise reach and long-tail impact.

Technical thought leadership article focused on overlooked validator risks and operational best practices. Framed complex infrastructure challenges into clear, actionable guidance for validators, operators, and protocol stakeholders.

Worked with the Lively creative agency to conceptualise and produce a Web3 educational space for attendees of the WEF 2022.

Coordinated with parachain teams to develop interactive industry use case videos and downloadable content for lead generation.

Helped draw up an agenda of keynotes, panels and demos from world-renowned industry leaders.

Produced on-site social content.

Protocol-level infrastructure editorial communicating P2P.org’s role in advancing Solana’s MEV stack through production BAM validation. Positioned a complex network milestone within the broader context of Solana’s performance, decentralisation, and institutional readiness.

Gated data-driven executive report analysing the rapid shift toward on-chain corporate treasury management. The piece distilled complex market research into a clear narrative showing how companies are leaving huge annual staking rewards unrealized, and why networks like Ethereum and Solana now offer a structural advantage over passive Bitcoin holdings.

Product-led educational editorial created with Ledger to support ETH staking directly within Ledger Wallet. Designed to reduce user friction and support adoption through clear UX-focused guidance, technical accuracy, and partner co-marketing.

Partner-led editorial produced with the TON Foundation and TON Whales, focused on making TON staking accessible to a broad audience. Framed technical infrastructure and ecosystem context into clear, user-oriented content, supporting education, adoption, and partner co-marketing across the TON ecosystem.

Guest on a panel dedicated to exploring how to scale Ethereum's infrastructure layer. Presenting the viewpoints of institutional staking providers and, by extension, our clients, on the way forward for Ethereum's roadmap.